On May 28th, cryptocurrency exchange FameEX officially completed the optimization and upgrade of its app’s spot, contract, and other product pages. This marks the fourth update of the platform this month. Within just one month, FameEX’s user-friendly level and UI interaction experience have once again taken a leap forward, starting with the addition of a contract novice navigation function at the beginning of the month and ending with the upgrade of the service entrance at the end of the month.
The CEO of FameEX stated in an interview, “Our goal has always been to make professional trading simpler and to allow users to easily enjoy the investment fun of cryptocurrencies.” The FameEX technical team initially focused on providing a wide range of trading and financial products to users, but then shifted towards providing basic functional products while refining the details of user-preferred products. This ensures a smoother interaction between users and the platform and simpler operations.
Doing simple creativity and subtracting for users
According to surveys, loyal users in the cryptocurrency industry have very little overlap with traditional financial industry investors. Most cryptocurrency enthusiasts are young people who seem to prefer simple and smooth trading pages and basic products such as spot, contracts, and options. The adoption rate of more complex cryptocurrency financial products such as lending and financial management still needs improvement.
Tan Shirley, the Chief Brand Officer of FameEX, believes that the platform should focus on simple creativity and subtract for users. Simplicity is the power that Tan Shirley claims can achieve ultimate innovation. Through a minimalist strategy, FameEX can help users lower the entry barrier, overcome the obstacles caused by lack of understanding, and allow users to easily understand FameEX in a simple way. In multiple product iterations, FameEX has always followed the principle of simplicity, deeply refining the details of several basic products in order to provide lower cognitive barriers, simpler trading operations, and a smoother trading experience for all platform users.
Renovating and upgrading, the “small certainty” in meticulous service
In the increasingly competitive exchange arena, most exchanges are able to meet the majority of users’ trading needs. However, how to allow users to enjoy smoother cryptocurrency trading and how to reduce trading risks from a user’s perspective are still major challenges in the industry.
During multiple iterations and upgrades, FameEX quietly optimized the overall UI style and interaction experience of its app, not only increasing sensory comfort but also allowing users to customize their trading layouts. Additionally, auxiliary functions such as small-screen K-line charts, asset management, one-click order cancellation, reference for available buy/sell quantities, and long/short ratio for currency pairs have been added to the currency trading page. Such product design minimizes the troubles users face with page jumps and excessive buying and selling during the trading process.
More importantly, FameEX has also set up a “risk firewall” in high-risk products, such as well-known high-risk options. FameEX provides a simulation account function, allowing users to place orders freely in the simulation account and experience the risks and returns of options trading without any loss. After ensuring a relatively high winning rate, users can switch back to live trading. This minimizes the trading risks of high-risk products as much as possible.
In the upgrades of May, customer service was also a focus of optimization. Whether users are logged into their personal FameEX accounts or not, they can directly contact the platform’s customer service through the customer service center page located in the top-right corner of the app’s home page. With 24/7 uninterrupted professional service, FameEX is truly dedicated to serving its users.
Furthermore, FameEX has also emphasized the update of the trading bill function. All users can categorically view the details of every transaction, including deposits, withdrawals, spot trading, rebates, and cashbacks. The trading fees page, in particular, provides a clear understanding of each fee, allowing users who are not good at keeping track of small transactions to easily understand the flow of funds.
The choice of an exchange is a complex and diverse process that involves considerations such as response speed, trading stability, price accuracy, and service details. As excellent exchanges like FameEX, which truly focus on user experience, continue to make progress, we have reason to believe that the future of the cryptocurrency market will usher in a new era that empowers users.