Original article:
The ZK (ZKsync) and ZRO (LayerZero) token airdrops have concluded amidst a wave of criticism and dissatisfaction. The “L2 network high-yield first place” Blast airdrop is also on its way, sparking a wide market discussion about the nature of airdrops. This article will summarize and analyze past industry viewpoints and recent key figures’ statements for readers’ reference.
Jupiter co-founder Meow stated on social media, “Airdrops are gifts, not rewards, loyalty programs, or a means of growth. It’s simply a gift. It’s that simple. If you ask what you can get from it, then it’s no longer a gift, losing its meaning and betraying its original intention. Goodbye.”
Meow’s perspective suggests that airdrops are a friendly means of interaction between the project and the users, akin to a friend bringing a “gift” when visiting. Users should not blame the project for not receiving a gift, just as they wouldn’t blame a friend for not bringing one.
LayerZero CEO Bryan Pellegrino’s approach to token airdrops differs significantly from ZKsync’s stance. LayerZero’s airdrop required users to donate the equivalent of 0.1 USD worth of tokens to claim their tokens. Bryan stated, “It’s not mandatory to donate. If you don’t want to donate, don’t claim the tokens. It’s not something you own, but something provided by others.” This suggests that Bryan views airdrops as a “charity” or even a “bribe” from the project to the users.
In contrast, Uniswap founder Hayden Adams believes in being generous with token distribution. He emphasizes that token airdrops should be used to connect with the community and should not be a form of stinginess. He also advocates for genuine thought and care in token decisions.
In conclusion, token airdrops are a form of alternative marketing expenditure. They should serve clear goals and contribute to the project’s overall development. Airdrops should be executed with careful planning and contribute to the decentralization of token distribution, as well as shape the project’s market reputation and brand image. The key takeaway is that token airdrops should be a subset of marketing, and negative airdrops are better left unissued.
