Author: BitJump
The Cookie3 project aims to create a decentralized marketing economy through MarketingFi and AI data layers, enhancing user engagement and investment returns, while also providing more equitable value distribution for users, creators, and businesses.
Introduction
Traditional Web2 marketing models are increasingly being questioned. According to Gartner, by 2023, the average marketing budget will account for 9.1% of a company’s total revenue. In the United States, digital marketing occupies a significant portion of the marketing budget allocation. Most of the budget is dominated by advertising giants like Google and Facebook, where users’ attention is commodified without receiving fair compensation. About 95% of marketing budgets are wasted on non-converting users.
Furthermore, irrelevant ad pushes and frequent ad interruptions exacerbate user ad aversion and resistance. User data is collected and analyzed for commercial purposes, threatening their privacy and data security, further undermining trust in platforms. As the number of ads increases, users gradually become fatigued with ads, even actively ignoring ad content. This phenomenon not only reduces the effectiveness of ads but also wastes companies’ marketing resources.
To address these issues, more and more companies are turning to marketing strategies that are more interactive and engaging, such as tasks and airdrop rewards. This approach not only increases user engagement but also allows for a more equitable distribution of marketing value. To tackle these problems, today we introduce the Cookie3 project, which aims to create a decentralized marketing economy through MarketingFi and AI data layers, enhancing user engagement and investment returns, while also providing more equitable value distribution for users, creators, and businesses.
1. Basic Information
Cookie3 aims to revolutionize digital marketing by leveraging Web3 technology and AI to create a decentralized marketing economy called MarketingFi. This system rewards users with tokens for their contributions to the ecosystem, providing them with fair compensation. Cookie3 introduces the concept of MarketingFi to redefine the marketing economy through a decentralized framework. It combines marketing channels from both Web2 and Web3, uses AI to identify the most valuable audience, and rewards them through tokens or on-chain and off-chain incentives. This approach minimizes marketing waste and promotes ecosystem growth.
1.1 Project Information
Project Name: Cookie3
Website: https://www.cookie3.com/
Twitter: https://x.com/cookie3_com (448K followers)
Discord: https://discord.com/invite/cookie3 (185K members)
Telegram: https://t.me/cookie3_co (184K followers)
Documentation: https://docs.cookie3.co/cookie3-docs
Litepaper: https://assets.cdn.cookie3.co/assets/Cookie3_Litepaper.pdf
1.2 Token Information
Token Name: Cookie
Total Supply: 1 billion tokens
TGE Time: June 13, 2024, at 6:00 PM Beijing time
Listing Status: Planned to be listed on exchanges like Bitget, Bybit, MXEC, and Kucoin.
2. Background of the Cookie3 Project
2.1 Team Background
Cookie3 was founded by an experienced professional team, including co-founder and CEO Filip Wielanier, co-founder and CTO Wojciech Piechociński, and Chief Data Officer Patrycja Sawicka. The team members have rich experience in blockchain, AI, and data analytics, providing solid technical and managerial support for the project’s development.
2.2 Funding Situation
Cookie3 has raised a total of $5.5 million in funding during its development. The most recent seed round of funding was completed on August 3, 2022, raising $3.3 million, with The Spartan Group as the lead investor. Other participating investment firms include LD Capital, Hartmann Capital, OrangeDAO, Big Brain Holdings, and Jsquare.
Additionally, $800,000 in funding was raised through public offerings on Polkastarter and ChainGPT Pad. Polkastarter IDO registration has ended, and the ChainGPT Pad IDO was completed on June 12 and 11.
2.3 Partnership Situation
Cookie3 has established strategic partnerships with several well-known institutions, including Spartan Group, Animoca Brands, and ChainGPT. These partners not only provide financial support but also bring valuable industry resources and strategic guidance to the project.
3. Business Value of Cookie3
3.1 Problems Addressed
Marketing Budget Waste: In traditional Web2 marketing models, a significant portion of the marketing budget is dominated by advertising giants like Google and Facebook, resulting in up to 95% of the budget being wasted on non-converting users.
User Data Privacy: Users’ attention is commodified, and privacy and data security issues are serious, affecting user experience and trust.
Ineffective Ad Placement: Irrelevant ad pushes and frequent interruptions in user experience lead to user ad aversion and resistance.
3.2 Solutions
MarketingFi Model: By combining on-chain and off-chain data analysis with AI technology, Cookie3 redefines the marketing economy through a decentralized framework. Using the $COOKIE token, it locks in marketing value and ensures fair distribution.
Cookie3 Analytics: Provides comprehensive data analysis tools similar to Google Analytics, helping project teams track and optimize website traffic and user behavior.
Cookie3 Airdrop Shield: Ensures airdrops are distributed to high-quality users, avoiding token abuse by bots or Sybil attackers.
Cookie3 Affiliate: Brings together over 18,000 KOLs covering over 400 million fans, helping project teams achieve broader user coverage and higher conversion rates.
3.3 Market Size and Market Opportunity
AI and Digital Marketing Industry: Currently valued at over $720 billion, it is expected to grow to $25 trillion by 2030. Cookie3 has significant potential in this rapidly expanding market.
Web3 Marketing: With the increasing adoption of decentralized technology and blockchain, more projects need efficient, transparent, and fair marketing solutions. Cookie3’s MarketingFi model meets this demand.
3.4 Growth Estimate
User Growth: Currently integrated and used by over 300 dApps, with daily user growth exceeding 2, it is expected to experience even greater growth peaks with the arrival of the bull market and the launch of many projects.
Market Share: By continuously optimizing products and expanding market coverage, Cookie3 is poised to establish a significant position in the Web3 marketing field and become an industry benchmark.
Investment Returns: With the multiple applications and reward mechanisms of the $COOKIE token, holders will receive generous returns, further driving platform growth and user engagement.
4. Economics of Cookie3
4.1 Roles
User: In the MarketingFi economy, users are not only consumers but also co-owners and co-creators of projects. They are rewarded for discovering and engaging with suitable projects.
Creators: Brands and influencers (KOLs) collaborate to acquire users through specific channels and conversion events, rewarding them based on their performance in various activities.
Businesses: Businesses use data, AI, and wallet analysis to allocate marketing budgets to users who will become project promoters and supporters, thereby increasing ecosystem value.
4.2 $COOKIE Token Economics
Token Functionality
The $COOKIE token is the core of the Cookie3 ecosystem, playing a role in multiple aspects:
Value Distribution: The $COOKIE token locks in the value of all products and platforms, redistributing it to $COOKIE token holders in the form of rewards. This mechanism ensures fair returns for all participants.
Reward Mechanism: Users holding $COOKIE tokens can receive rewards, airdrops, and exclusive access to experiences.
Governance Rights: Users holding $COOKIE tokens can also participate in platform governance, deciding the direction of the Cookie DAO treasury and influencing the platform’s future development.
Staking
The $COOKIE token has comprehensive staking functionality, providing competitive staking rewards. Users staking tokens not only earn additional income but also gain more influence and rights within the ecosystem.
Multiple Airdrops
Users holding $COOKIE tokens can participate in airdrops from multiple projects, ensuring the quality distribution of airdrop tokens through the Cookie3 Airdrop Shield. This allows users to continually receive new tokens and opportunities to participate in projects.
Protocol Fees
A portion of the Cookie3 Affiliate protocol fees will be converted into rewards distributed to $COOKIE token holders. This mechanism not only increases the token’s utility but also enhances user engagement.
Market Rating Boost
Users holding $COOKIE tokens will increase their MarketingFi rating, allowing them to access more investment opportunities and priority participation in projects within the ecosystem.
Exclusive Access
$COOKIE token holders can access whitelist privileges for new Cookie3 products and exclusive features of the token-gated platform. This exclusive access not only increases user loyalty but also enhances platform user activity.
Through these diverse functions and applications, the $COOKIE token not only creates a fair and efficient value distribution mechanism within the ecosystem but also enhances user engagement and the overall value of the platform through incentives and rewards.
5. Products and Technology
5.1 Cookie3 Product Line
Cookie3 Analytics: A B2B application that helps marketers track performance from on-chain to off-chain activities, identifying the most effective channels and activities.
Cookie3 Airdrop Shield: Ensures airdrops are distributed to high-quality users, not bots or Sybil attackers.
Cookie3 Affiliate: A platform that allows businesses to launch and manage affiliate activities, where creators can choose activities that suit them and receive rewards.
5.2 Key Technologies
Cookie3’s technology foundation is built on years of research and development, including on-chain and off-chain analytics, AI tools, and behavioral feature mapping. Its core features include:
Cookie-less analytics
Performance-based rewards
Cross-chain operations
Data-driven decision-making
6. Conclusion
Cookie3 aims to address many pain points in traditional marketing, improve marketing efficiency, and user experience through its unique MarketingFi model and robust data analytics capabilities. With the expansion of the Web3 ecosystem and increasing market demand, Cookie3 is expected to experience rapid growth in its user base and market share. Its token economic design ensures fair token distribution and long-term market stability, positioning it to become a leading platform in the digital marketing field, bringing more value to users, creators, and businesses.
Cookie3 will officially launch the $COOKIE token on June 13, 2024, at 6:00 PM. Those who have participated in the IDO or are interested in the project can stay tuned. (Investing has risks, please avoid chasing highs, this article is not investment advice.)
Other
What is MarketingFi?
MarketingFi is an innovative decentralized marketing economic model proposed by Cookie3. It combines marketing channels from Web2 and Web3, using AI and blockchain technology to identify and reward the most valuable audience. MarketingFi minimizes marketing waste and promotes ecosystem growth by distributing tokens or on-chain and off-chain rewards. Unlike traditional marketing, MarketingFi shifts value from advertising giants to users and creators, creating a transparent and fair value distribution system that incentivizes high-quality users for continuous engagement and support.
