Original | Odaily Planet Daily (@OdailyChina)
Author | Nan Zhi (@Assassin_Malvo)
Last week, Solana, in collaboration with Dialect, launched a new feature called Blinks. Some view it as a groundbreaking new growth pathway for Solana, while others believe it will cause more harm than good by leading to more fraud. The discussion on how to use this new feature, how to integrate it with the X platform, and how it can be effectively utilized in more scenarios is still ongoing. Odaily will explore the true application scenarios of Blinks in this article.
Exploring the Underlying Logic
In What Aspects Does It Play a Role?
This section will explore the X platform (Twitter) as a social networking platform, where a small number of users publish project information (such as basic project information, data, progress, etc.) and opinions (such as research reports, call orders, etc.), and most users acquire information and opinions.
In terms of content characteristics, it has:
– High immediacy: Users generally see the latest information in the information flow, occasionally triggered by replies from followed users;
– Strong viral nature: As long as project parties use inducement forwarding methods, they can achieve widespread dissemination, second only to instant messaging applications and short video platforms;
– Moderate personalization: The subjects of attention are self-selected by users, and although the X platform has begun to include content recommendation algorithms, it is still mainly based on content produced by self-selected subjects of attention.
Crypto users’ actions can be summarized as “collecting information from the personal, attention-based or virally transmitted immediate information flow as a basis for further long-term or short-term investment decisions.” Therefore, the author believes that “immediacy” and “promoting the purchase of valuable information” are the real battlefields of Blinks.
“Immediacy” refers to the shortest time for users to receive information, and Blinks also becomes the fastest in terms of operation. “Promoting the purchase of valuable information” means making readers feel “I need this information” through the content, and Blinks shortens their thinking and operation time, prompting them to purchase.
In Which Stages Does It Play a Role?
If a product’s sales process is simplified into reaching new users, converting new users, and reactivating/renewing old users, at which stage does Blinks take effect?
Reaching New Users: Whether it’s self-promotion, placement, or viral marketing, it is not within Blinks’ own function. Although Meteora and Raydium have specifically created rebate functions for Blinks to enhance publication enthusiasm, due to security and information deficiencies, the author believes that this module should still belong to the platform on which Blinks depends. Choosing which platform to build Blinks on and obtaining a sufficient user base is the first key issue.
Converting New Users: Why has shopping on short video platforms risen? Minimizing the purchase process after reaching users’ minds is a key factor. After reaching target users and making them realize that a certain function is what they need, the author believes that Blinks directly triggering wallet payments can effectively improve conversion rates, and potential cases will be explained in the next section.
Reactivating Old Users: The personalized attention on the X platform combined with the possibility of long-term reach can effectively reactivate old users, playing a certain role in small expenditures or non-payment scenarios.
Exploring Potential Use Cases
Dividing Crypto users’ operations into three categories: profit-driven investments, consumption, and others. The first two cover a broader range, while others, such as community governance, decentralized social interactions, and chain games, are usually completed through their own platforms and do not involve the X platform, so they are not discussed here.
Profit-Driven Investments
In this scenario, the information users need either requires speed or sufficient depth. Depth information often involves large investments, making it hard to believe a direct payment link without sufficient background checks, eliminating one option first.
The high-speed information requirement usually corresponds to early Meme tokens. Under what circumstances are users willing or dare to buy? One situation is that the information source has sufficient credibility, and the other is that the story has great potential for hype, allowing users to see an opportunity for small investments to yield large returns.
The BOME and SLERF that appeared in March correspond to the above two types respectively:
Darkfarms, as an artist who has long built PEPE, has the backing of past projects. When using Blinks to create donation or purchase channels, it can effectively attract user participation. Other similar credible individuals or organizations can also use Blinks to promote conversion.
SLERF corresponds to the conversion of hype narratives. Although it is unknown, when high-frequency related event bombings are received in the immediate information flow of the X platform, a direct, fastest investment participation pathway is what users need.
However, whether it’s highly credible information sources or unconventional narratives, the proportion is quite small, and the higher the investment amount, the lower the conversion rate. Therefore, the average benefit of Blinks in such situations is not high.
Consumption
The author believes that consumption is where Blinks can be widely applied. Personalized recommendations screen user groups, ensuring a potential buyer base, and the combination with content can “penetrate users’ minds,” achieving conversion through the shortest path, changing from “clicking the small yellow car below the video” to “clicking Blinks below the article for purchase.” Especially in value-added services, induced purchases, and small consumption, examples are as follows:
Value-added services: After Odaily publishes an article on “Next Week’s Token Unlock Overview,” click the Blinks below to purchase advanced analysis “From the History of 20 Unlocks, Will XX Tokens Explode or Crash Before Unlocking.”
Induced purchases: After making rigorous calculations using trading methods like Chan theory, waves, Wyckoff spiral, Fibonacci, etc., I discovered an excellent bottom point. Click the Blinks below to buy the winning secret.
Small consumption: Quick bets on whether Trump or Biden will be elected president, an artist releasing a Blinks Mint link, etc.
When a project provides valuable information to users in this form, due to the X platform’s repeatable reach capability, when the Blinks of the same project appear again, it can effectively achieve the reactivation and payment of old users.
Community Thoughts
@thesendcoin posted a series of community ideas for Blinks on the X platform, and the author presents some valuable or highly negative Blinks ideas in this section.
Practical Types
Prediction Market
Airdrop Checker
Paid Chats (Superchats)
Community Diversion and Conversion
Paid Content Access
Advanced NFT Operations
Negative
Direct Messaging Multi-Signature: Requires multiple parties to verify identity, still needs to ensure the accuracy of links, not very meaningful.
Direct Message Sales: The current market basically has no demand for independent premium sales of NFTs.
Destroy (useless) NFTs and Tokens: Involves too many tokens, raising doubts about whether valuable tokens will be implicated.
