The long-awaited moment has finally arrived. Pump.fun, the meme amusement park that can generate thousands of Dogecoin in a day, announced on its official Twitter account today that its platform now supports live streaming.
Just as the Kardashian family drama captivates fans, and American celebrities like Iggy create their own celebrity coins, the influence of the traffic economy has brought the trend of live streaming to the cryptocurrency world. Instead of simply rewarding beautiful women or watching celebrities promote products, why not reward developers and invest in meme coins that have potential for growth?
With the introduction of live streaming on Pump.fun, the platform now offers a one-stop, user-friendly SaaS platform with low entry barriers for everything from coin creation and listing to promotional campaigns. All you need is an idea about memes, and if you’re a celebrity, the platform provides even more opportunities for success.
Creating a live stream on Pump.fun is incredibly simple. According to their official Twitter account, you can create a token as usual or use an existing one. Once the token is listed on Pump.fun, there will be a “Create Live Stream” button at the top of the price chart, similar to starting a video conference. You can adjust your audio and camera settings, and then click “Start Live Stream” to begin promoting your meme coin.
Not only is coin creation simplified, but real-time promotion after the coin is launched has also become easier. Imagine two scenarios: one where the meme coin is promoted through static text on platforms like Telegram and Discord, and another where the coin’s developers or spokesperson directly explain why the price will rise right next to the price chart. The difference in effectiveness between these two customer experience (CX) methods is clear. After all, nothing beats having the team themselves appear in front of the audience.
However, there are concerns regarding the moderation of extreme content on the platform since this feature was just announced. In the comments section of Pump.fun’s announcement, some users have expressed worries about how the platform will handle explicit content or inappropriate behaviors done solely for attention-seeking purposes.
Without proper restrictions, live streamers driven by financial incentives will inevitably push the boundaries further and further. We have previously reported on meme coin live streams that resort to self-harm and explicit content to gain attention, but those incidents were on different platforms. With Pump.fun offering both coin creation and live streaming capabilities on a single platform, these individuals will undoubtedly take their outrageous acts to Pump.fun.
While the cryptocurrency world is known for its freedom, it shouldn’t become a lawless place. Outrageous behaviors will eventually face consequences, and no one will benefit from them.
The introduction of live streaming is a natural progression for coin creation platforms that have reached a certain stage of development. If there is a way to increase traffic and attention, it will inevitably emerge and continue to evolve. Particularly for the vast majority of retail investors, who may not understand complex whitepapers or intentionally convoluted technical narratives, but can easily comprehend the explicit calls to action within a live stream.
In this carnival for retail investors, live streaming is fashionably late but will definitely not be absent. Additionally, it gives grassroots coin creation platforms a huge advantage over high-end launchpads and top-tier centralized exchanges (CEX) by offering easy entry and exit without excessive scrutiny. They tap into the untapped markets and embrace the frenzy of speculative trading.
However, the introduction of live streaming will exacerbate the already intense competition among meme coins. Due to time zone differences, live coin launches will inevitably follow a schedule that favors international audiences. It’s foreseeable that prices will experience greater volatility during live streams, and this means that sniper bots and savvy traders will become regular viewers, able to enter the market at precisely the right moment when a statement in the live stream provides significant emotional value. Unsuspecting retail investors will be left behind.
When the snipers leave the retail investors who watch live streams in the dust, those who watch the live streams will leave behind those who don’t. By the time you wake up and see the meme coin, it may be too late.
Behind the fun of Pump.fun and its traffic-driven approach, there will always be someone paying the price for pumping the coin.
