Which NFT projects have actually implemented their initial roadmaps? I have come to the following conclusions after researching:
Bored Ape Yacht Club (BAYC) – Score: 9/10
The team has achieved most of their initial goals, including exclusive merchandise, an interactive club website, and Mutant Apes. Their commitments were straightforward until early 2021.
Pudgy Penguins – Score: 7/10
Before Luca Netz and the new team took over, Cole’s team had already launched several roadmap projects, including merchandise, airdrops, and charity auctions.
Pudgy Penguins’ roadmap during Cole’s era
Looking back, some of these were already fulfilled before the new team took over. They released the first batch of merchandise, although it was not exclusive to holders. The merchandise included mugs, hoodies, t-shirts, and stickers. However, airdrops and charity auctions were limited and cannot be considered completed.
Azuki – Score: 7/10
Azuki chose to replace the roadmap with a “mind map” approach.
Initially, they announced:
– Providing 3D experiences for holders.
– Exclusive streetwear, including skateboards and toys.
– Hosting real-life events.
– Connecting the physical and digital worlds.
– $BEAN token and DAO.
Looking back, some of these became a reality. Azuki has released exclusive merchandise multiple times and is known for its IRL (In Real Life) events. They also achieved the integration of digital and physical through PBT in an innovative way. However, 3D avatars and $BEAN were not delivered.
Doodles – Score: 10/10
Doodles has completed its initial roadmap. Here is an old image I found:
Shortly after minting, they purchased their main mascot for 100 ETH. They added ETH to their treasury. They acquired the Golden Wolf production studio. They established partnerships with many big brands.
Degods – Score: 6/10
I found an old Google document where Frank (?) discussed the pros and cons of certain roadmap ideas, including DePalace, Merch, DeGods Welcome, and DeOath. It was an interesting read.
Exclusive merchandise, “DeGods Welcome,” has actually been achieved, at least in terms of a strong social presence. The other ideas were abandoned. A previous Notion page documented some of the content.
Moonbirds – Score: 4/10
Moonbirds were promoted as “utility” PFP with commercial rights for holders. However, this promise disappeared after their notorious shift to a CC0 license.
In addition, Moonbirds’ direction has undergone significant changes since the roadmap was released. “Project Highrise” was never launched. However, Moonbirds did release milestone rewards for staking, called “Nesting.”
CloneX – Score: 9/10
RTFKT has completed most of CloneX’s initial roadmap, including providing 3D files to holders, forging events, and airdrops.
Reflections on the Results
The actual implementation of roadmaps may not align with expectations. At this point in time, the floor prices of NFTs seem unrelated to the extent of roadmap fulfillment.
Bored Ape Yacht Club (BAYC) and CloneX had relatively simple initial roadmaps, and they delivered on their promises. However, CloneX’s floor price has plummeted, and BAYC attempted to deliver more than their initial roadmap, such as APE tokens, metaverse games, and building a new chain, but could not stop the decline in floor price.
On the other hand, Pudgy Penguins, which did not fulfill many initial commitments, has performed well due to the new team’s promotion of IP, launching children’s toys in Walmart, and frequent airdrops.
Some argue that PFP NFT projects are “the more you do, the more you mess up” and that “artworks do not need a project team to empower them.” For example, CryptoPunks faced community criticism for their collaboration to launch a new series called Punk IP and airdrop them to holders, with comments like “Yuga Labs ruined CryptoPunks; they can’t even do nothing right.”
Three years have passed since the NFT boom and bubble in 2021. More mature projects and rational participants will determine the future direction of this space. Let’s wait and see.
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