Key Takeaways
Aethir launched Instant Play technology for Doctor Who: Worlds Apart to enhance accessibility and engagement.
SuperScale will manage the campaign to optimize player acquisition and showcase cloud streaming benefits.
Aethir’s “try before you buy” Instant Play streaming technology is now powering a test integration with Doctor Who: Worlds Apart, a game developed by Reality+, enabling players to access the game instantly without downloads.
The cloud streaming integration aims to enhance player engagement and reduce user acquisition costs by allowing users to stream the game instantly within ads or web pages.
SuperScale, an analytics and monetization firm, will manage the Instant Play acquisition campaign to optimize player onboarding.
“The integration of Instant Play into Doctor Who: Worlds Apart is a testament to how cloud streaming can reshape the gaming industry,” said Paul Thind, Chief Revenue Officer at Aethir. “Partnering with Reality+ enables us to demonstrate the transformative potential of decentralized cloud infrastructure in setting a new standard in mainstream gaming for digital game distribution.”
Tony Pearce, CEO & Co-Founder at Reality+, said:
“We’re always looking for innovative ways to onboard new players for Doctor Who: Worlds Apart. Collaborating with Aethir allows us to offer an instant, frictionless experience that showcases the game to a wider audience.”
Aethir operates the world’s largest decentralized cloud GPU network, with over 420,000 enterprise-grade GPU containers across 95 countries.
The platform has processed more than 940,000 on-chain transactions and 520 million compute hours, reaching $105 million in annual recurring revenue.