Key Takeaways
Strategy, formerly MicroStrategy, has hinted at a new Bitcoin purchase as prices continue to fluctuate. The company has gained around $15 billion in unrealized gains due to its substantial Bitcoin holdings. Strategy co-founder Michael Saylor recently posted the Bitcoin tracker on X, suggesting a possible resumption of Bitcoin acquisitions after a week-long break. This hint comes as Bitcoin’s price dipped below $96,000 earlier today before rebounding above $96,500, according to CoinGecko.
Death to the blue lines. Long live the green dots.pic.twitter.com/SOtFHRoykd
— Michael Saylor⚡️ (@saylor)February 9, 2025
Strategy, previously known as MicroStrategy, currently holds 471,107 Bitcoin valued at over $45 billion at current market prices. The company’s most recent acquisition of 10,107 BTC took place in the week ending January 26, at an average price of $105,596 per coin.
Based in Tysons, Virginia, the firm has invested approximately $30 billion in Bitcoin at an average price of $64,500 per coin, resulting in $15 billion in unrealized gains.
The potential purchase would be Strategy’s first Bitcoin acquisition since its corporate rebranding announcement on Thursday, when the company unveiled a new Bitcoin-themed visual identity.
Strategy also reported a net loss of $670.8 million for the fourth quarter, while adding 218,887 Bitcoin to its holdings. Revenue declined by 3% year-on-year to over $120 million, falling short of forecasts by approximately $2 million.
The company’s expenses increased by nearly 700% to $1.1 billion, attributed to its ’21/21 Plan’ which aims to invest $42 billion in Bitcoin over three years. Strategy has already utilized $20 billion of this plan, primarily through senior convertible notes and debt financing.
The crypto market is preparing for potential volatility. Bitcoin has dropped 11% from its record high of $108,786 on January 20, following President Donald Trump’s inauguration. The crypto asset is currently trading at around $96,500, down approximately 3% in the past week.
Despite positive regulatory and legislative developments post-inauguration, recent tariffs imposed by President Trump have unsettled markets, leading to a selloff in crypto assets. The risk of a trade war has increased uncertainty and reduced investor appetite for riskier assets.
Whether the crypto market moves up or down, Strategy is likely to continue with its Bitcoin purchase strategy.