Key Takeaways
MicroStrategy has purchased 4,020 Bitcoin for $427 million, marking its seventh consecutive week of accumulation. The company now holds 580,250 Bitcoin, with unrealized profits exceeding $23 billion. Michael Saylor hinted at Strategy’s possible Bitcoin purchase in the final week of May, amid Bitcoin’s dip below $105,000 — a move that would mark the company’s eighth straight week of BTC acquisitions. On Sunday, Saylor posted Strategy’s Bitcoin portfolio on X with the caption, “Orange is my preferred color.” Such posts frequently come ahead of a Bitcoin purchase announcement, typically made on Mondays.
Orange is my Preferred Color 
— Michael Saylor (@saylor) June 1, 2025
The hint comes on the heels of Strategy’s latest acquisition of 4,020 Bitcoin last week. Strategy’s total Bitcoin holdings now stand at 580,250 Bitcoin, valued at around $60.7 billion, with unrealized profits exceeding $20 billion.
Bitcoin trades above $104,000 at press time, down almost 3% in the last seven days, per TradingView data. The asset established a new record high of approximately $112,000 earlier this month. The price of Bitcoin slipped below $104,000 on Friday as markets reacted to a perfect storm of bearish headlines, including stalled US-China trade negotiations, Trump’s plan to double steel tariffs, and a fresh round of ETF outflows.
The recent correction seems to have had little impact on Saylor’s Bitcoin strategy. He continues to double down on accumulation and encourages investors to stay the course during market pullbacks.
“We’ll keep buying Bitcoin,” said Saylor in a recent interview with CNBC at Bitcoin 2025 in Las Vegas. He added that he expects Bitcoin’s price to continue rising. “We think it will get exponentially harder to buy Bitcoin, but we will work exponentially more efficiently to buy Bitcoin.”
Strategy holds steady, some copycats struggle
Strategy’s Bitcoin playbook has become a blueprint for corporate crypto adoption, inspiring a wave of high-profile figures and companies to build their own Bitcoin-focused ventures. This year has seen explosive growth in publicly traded firms adopting Bitcoin as a treasury asset. More recently, attention has shifted toward a new category of “Bitcoin treasury companies.” Despite the movement’s momentum, the market has had mixed reactions.
Despite closely following Strategy’s lead, stocks like Trump Media and GameStop have stumbled following their announcements. Since unveiling its Bitcoin strategy, Trump Media shares have been down over 20%, while GameStop shares have dropped nearly 17%. Commenting on Trump Media’s move, Saylor praised the move as forward-looking, but urged patience from the market.
“These are short-term dynamics. Over the long term, Bitcoin on the balance sheet has proven to be extraordinarily popular,” he told CNBC. Strategy’s stock has faced volatility in recent weeks, but it remains up more than 27% year-to-date, handily outperforming much of the S&P 500, per Yahoo Finance data.